Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting,
affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.

A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more Nigerians.

Airtel Nigeria is recruiting to fill the position of:

Job Title: Manager: Brand Activation/Sponsorships

Location: Nigeria

Job Purpose

  • To achieve business goals and brand saliency by championing Strategy and activation of events and
  • Sponsorship platforms for national and regional roll out in line with the overall brand strategy.
  • To ensure efficient, effective and seamless execution of Events & Sponsorship platforms end to end for zonal, regional & pan Nigeria exposure.
  • Ensure effective on-ground activation of product launches and related merchandising execution.

Key Accountabilities
Events & Sponsorships Strategy Articulation:

  • Drive consistency in Sponsorship strategy and consumer segment business objectives.
  • Execute 80/20 agenda.
  • Champion the Sponsorship agenda and challenge the business  to focus on agreed strategy guidelines as and when necessary
  • Drive business discussions and coordinate business case articulation in conjunction with the support functions for identified sponsorship platforms
  • Identify and determine event execution priorities and provide rationale to the business as necessary.
  • Achieve War On Waste target of the company.
  • Integrate activities into digital space and conventional media
  • Drive the overall strategy and approach to sponsorship for the entire Airtel Nigeria business inclusive of regional strategies.
  • Manage events and sponsorship calendar effectively.
  • Effective liaison and guidance to regions in strategy formulation and execution. and  also provide governance and support to the regions for events and sponsorship priorities per region (consistent holistic 360 degree brand activation focus in all regions)

SmartICONS Leveraging:

  • Drive strategy to sweat brand ambassadors to the maximum
  • Collaborate with consumer segment leads to propose innovative ideas for leveraging assets.
  • Constantly recommend and execute revenue generating potentials of each brand ambassador.
  • Recommend recruitment of new smartICONS or delist with good business case.

Experiential Events Execution:

  • Champion planning and execution of monthly brand activation calendar for B2C and B2B.
  • Articulate the motivation and rationale for identified brand building events pan Nigeria and gain approval via implementation of the required approval process
  • Plan, execute and manage all tactical ad-hoc events originating at HQ
  • Complete reports and evaluation documents with a clear recommendation and sign-off after all planned events
  • Finance and SCM information management, e.g. OAFs and POs.
  • Project Manage and execute identified events on  360 degree basis as applicable
  • Manage agency and all elements of identified to ensure timely, high quality, high impact, execution of events ON TIME IN FULL every time

Sponsorship Activation:

  • Support the admin, planning and execution of strategic sponsorship platform managed at HQ
  • Coordinate with regional and Zonal manages to identify and recommend compelling sponsorship Platforms per region better than our competitors.
  • Work with user groups to leverage any ad-hoc/tactical sponsorships and support regional teams in activation
  • Work with Sponsorship partners, agencies and cross-functional team to ensure Activation ON TIME IN FULL every time
  • Complete and document Evaluation reports showing ROI per sponsorship platform and gain management sign-off
  • Finance and SCM information management, e.g. OAFs and POs.
  • Finalize and obtain approval from HQ for motivation documents for identified regional platforms
  • Co-ordinate with the requisite cross-functional teams in HQ and in the region to ensure optimization and timely execution of identified platforms

Product Launch Execution:

  • Support the team to design appropriate activation launch plans for all new products and project manage all activations arising from same on a national level in line with set objectives and ROI.
  • Support the activation of all experiential elements of product launches/activation including merchandising/POS activation as relates to the product being launched or activation
  • Finance and SCM information management, e.g. OAFs and POs Follow up all such activations with evaluation reports consistently.

Evaluation & ROI analysis for platforms and events executed:

  • Monitor and evaluate the outcome of sponsorship and event platforms executed and provide strategy recommendation on the way forward.
  • Keep accurate documentation of evaluation reports and ensure leverage in subsequent event/sponsorship planning.

Desired Skills and Experience
Educational Qualifications  & Functional / Technical Skills:

  • A recognized university Degree.
  • Brand Management & Media experience (No less than 10 years)
  • Project Management qualification will be an advantage
  • Minimum of 5  years working experience in Brand/Trade Marketing with key achievements in event activation/execution
  • Local market knowledge and experience will be a key requirement  Masters in Business Administration would be preferred additional qualification dependent on experience.

Key Contacts

  • Segment Teams, Data, SCM, Finance, PR, S&D, Regional Marketing Managers, Customer Experience.


  • Activation agencies, smartICONS and their staff, media houses, digital, creative and media agencies, regulatory agencies

Relevant Experience (Type of experience and minimum number of years):

  • Project Management skills
  • Be able to write Project Documents/Briefs
  • Delighting the customers
  • Proactive and displaying Entrepreneurial Spirit
  • Ability to work under pressure.
  • Ability to work well in teams
  • Ability to influence decision at Exco level
  • Achieving Business Success and relationship management

Other requirements (Behavioural etc.):

  • Result orientation
  • Delighting the customers
  • Proactive and displaying Entrepreneurial Spirit
  • Ability to work under pressure.
  • Ability to travel in the course of work requirements
  • Achieving Business Success and relationship management

How to Apply

Interested and qualified candidates should:
Click here to apply


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