Job Title: Online Marketing Executive
Location: Lagos
Duties and Responsibilities

  • Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
  • Monitoring return on investment for the different online marketing campaigns.
  • Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
  • Managing the content diary for social media content.
  • Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
  • Monitoring social media for company mentions and engaging with customers where relevant.
  • With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
  • Overseeing PPC campaigns monitoring their performance and return on investment.
  • Writing informative and effective search engine optimised copy for the website and external blog postings.
  • Using the CRM to maximise online marketing opportunities.
  • Managing the company’s email marketing campaigns.

Requirements of the role

  • Bachelor degree in Marketing or any related discipline.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  • Previous experience in a similar digital marketing role.

Job Title: Online Marketing Supervisor
Location: Lagos
Job Description

  • Manage social media marketing campaigns and day-to-day activities including:
  • Develop relevant content topics to reach the company’s target customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open a stream for cross-promotions.
  • Develop and expand community and/or influencer outreach efforts.
  • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
  • Design, create and manage promotions and Social ad campaigns.
  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

Requirements

  • Bachelor degree in Marketing or any related discipline.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in e commerce, SEO, PPC, Email marketing, and social media..
  • Previous experience in a similar digital marketing role.

How to Apply
Interested and qualified candidates should send their application and CV’s (in MS Word or PDF Format) stating the position as the subject of the mail to: yinka@firstkatalystmarketing.com

Application Deadline  27th January, 2017.

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